As Roma Twitter

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AS Roma announced the launch of a new official Pidgin English Twitter account in a bid to connect with fans in Nigeria and neighbouring countries in Africa.

Press

The club said in a statement that the new account which is being run out of Lagos, was set up after fans in Nigeria contacted the club to request an account to cater specifically for Naija Twitter.

  • Twitter reacts to Roma's Twitter account taking a jab at Manchester United. It's pretty hard to believe that the official AS Roma Twitter account took a jab at Manchester United.
  • AS Roma is delighted to announce the launch today of a new official Pidgin English Twitter account for fans in Nigeria and neighbouring countries in Africa.

The Serie A club has grown increasingly popular among Nigerians on social media after the club featured Lagos radio personality Mark Otabor’s epic commentary of Roma’s comeback against Barcelona on the club’s English Twitter account.

As Roma Twitter Live

Roma was founded in the spring of 1927 when Italo Foschi initiated the merger of three older Italian Football Championship clubs from the city of Rome: Roman FC, SS Alba-Audace and Fortitudo-Pro Roma SGS. Welcome to AS Roma admin, the Lionel Messi of football Twitter. This world is an often vicious and tribal place, yet a dose of fun and lets-not-take-life-too-seriously-ness has been injected by the Roma digital team and, in particular, by their English Twitter account.

Roma during the 2018 World Cup in Russia, supported Nigeria’s Super Eagles. The Italian club also worked with the Nigerian FA on social strategy and the graphics for social media during the World Cup.

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“After Italy failed to qualify for the World Cup and we chose to support the Super Eagles, followers in Nigeria have been asking for a Pidgin English Roma account,” revealed Paul Rogers, Head of Strategy at AS Roma.

As Roma Data Twitter

“The club’s president Jim Pallotta watched Mark Otabor’s commentary after the Barcelona game and then personally wrote to Mark to thank him and from that moment we’ve enjoyed a really fun relationship with our followers in Nigeria, who seem to enjoy our English Twitter account’s sense of humour. The launch of this new account means that we can now directly engage with these fans on a daily basis in a style that suits them.”

With the @ASRomaPidgin Twitter account, Roma have become the first major European football club to have an account communicate exclusively in Pidgin English.

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AS Roma revolutionizes the use of Twitter

As Roma Esports Twitter

One of the best and greatest football teams in Italy and Europe, AS Roma, has decided to use Twitter to create a greater relationship between the team and their fans. Twitter (and Instagram too) are the most commonly used tools during the football games. Most of the fans use them to talk about the players, the rival, the referee, etc. Twitter and sport is the perfect combination and AS Roma already knows it! AS Roma has decided to use all the content generated by the users to increase the feeling of community between their supporters.

The AS Roma Twitter League combine statistics, rankings, pictures, tweets and the ideal team roster in the same space. In addition, it presents a battle with the rival team. It is a best combination.

As Roma Twitter

As Roma Twitter World

The AS Roma Twitter League can be visited in this link: AS Roma Twitter League. AS Roma has proved, once again, that it is one of the most innovative teams because they have decided to give a voice to their fans and make the content that they share relevant through the AS Roma Twitter League. During the month of July, the team is in the United States playing the International Champions Cup. That’s when they have decided to launch the AS Roma Twitter League powered by Tweet Binder.

AS Roma is an example for all Europe

Why has Roma become one of the most digital teams in Europe? The answer is really simple: Their fans have a space where they collect all the images and tweets shared on Twitter and Instagram. They can also interact with the microsite and other fans with the voting systems by choosing teams and players. The AS Roma Twitter League presents several modules that help to obtain the the greatest engagement possible.

Daniel McLaren, editor of the magazine Digital Sport, wrote an article about the AS Roma Twitter league detailing that “the solution is perfect for the promotion of football matches.” Paul Rogers, from the digital department of the AS Roma stated on Twitter:

Testing out something new tonight online for the #ASRoma game in New Jersey ? https://t.co/FkIV5PQpP2#digisport#smsports

— Paul Rogers (@PaulRogers73) July 25, 2017

General statistics and rankings of users

As Roma Twitter

First of all, the Twitter League shows the general statistics of the match. Tweet Binder‘s unique technology offers the possibility to create a second match between the teams on Twitter. For that reason, the game also moves to Twitter as the fans will vote directly for their team. Three users rankings are also included in order to encourage the competition. We can analyze the most mentioned players, according to the number of mentions, and the most active and most popular users. A healthy competition among users is created to become the biggest fan of Roma.

Roma

As Roma Game Timeline

The ideal team roster

Secondly, the Twitter league shows the ideal team roster for the Roma according to the number of mentions each player receives. Users can vote for their favorite players directly through the microsite by sharing as many tweets as they want. Thanks to this interaction, you can increase the level of conversation on Twitter. You can also navigate between different formations according to the layout of the Roma into the field.

Tweets and pics of AS Roma

As Roma Twitter Site

Finally, they decided to include all the images and tweets shared by users under the hashtag #Asroma. Fans share content by themselves so they has made the right decision to take advantage of it. In addition, sponsors and messages can be included to achieve greater impact on social networks. At this point, we include Twitter and Instagram photographs.

As Roma Twitter

AS Roma knows how to reach his fans in an interactive and attractive way to make the most out of social networks. If you want to know more about the Twitter League or any other service, do not forget to visit our website or contact us.

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